Performance · Nutrition · Mindset

Build the Body.
Own the Life.

Coaching built around how you actually live, combining elite training, smart nutrition, and the mental edge to make it last.

Start Your Transformation See Results
200+
Clients Coached
20 Yrs
Expert Experience
100%
Personalised
Lush, performance coach, outdoors
Lush
Performance Coach
Lush coaching a client in the gym
20+
Years of
coaching

About the Coach

I've Been Where
You Are.

I'm Lush, a performance coach who works with real people chasing real results. My approach isn't one-size-fits-all. It's built around you: your schedule, your goals, your starting point.

"Discipline isn't punishment. It's the highest form of self-respect."

I blend evidence-based training with sustainable nutrition and the mindset work most coaches skip. Because lasting change is not just physical. It is who you decide to become.

Strength TrainingNutritionMindsetBody RecompositionHabit Architecture

How I Can Help You

Coaching That
Goes All In.

Three pillars. One system. Designed to produce results that actually last, because everything works together, not in isolation.

Performance Training

Structured, progressive programming built around your body and your goals. Not a generic template you could find online.

  • Custom weekly training plan
  • Progressive overload tracking
  • Video form feedback
  • Monthly plan refresh
Smart Nutrition

No crash diets. No extreme restriction. A nutrition strategy you can actually live with and sustain long after the first few months.

  • Personalised macro targets
  • Flexible meal framework
  • Supplement guidance
  • Weekly check-in adjustments
Mindset Coaching

The mental game separates those who get results from those who almost do. We work on both. No fluff, just systems that stick.

  • Habit architecture
  • Accountability systems
  • Goal mapping sessions
  • Weekly mindset prompts
Apply for Coaching

Limited spots available  ·  Fully personalised  ·  No lock-in contracts

"

"If you can't manage it,
you can't measure it."

The Lush Philosophy

Most people think they are eating enough, training enough, and on the right track. But when Lush asks "what are your macros?" or "how many calories did you burn this week?", the honest answer is usually "I'm not sure." That gap is exactly where results are lost. Lush closes it.

How It Works

"I teach people what they want to be taught,
until they want to be taught what I teach."

Lush works with you across one, two, or all three pillars: Personal Training, Nutrition, and Mindset. Every programme is built around your life, your schedule, and your goals. Whether you want 1:1 attention or the energy of a group, whether you prefer training online, in person, or a mix of both, Lush shapes the coaching around what you actually need. The goal is simple: get you moving in the right direction, and keep you there.

The choice is yours.

01
1:1 or Group

Private coaching gives you Lush's full focus. Group sessions bring community, accountability, and energy. Both get results.

Private 1:1 coachingStructured group sessionsBuild your own group
02
1, 2, or All 3 Areas

You choose which pillars to focus on. Work all three for a complete transformation, or zero in on the one area holding you back.

Personal Training (PT)Nutrition and macrosMindset and habits
03
Online, In-Person, or Hybrid

Train with Lush wherever you are. In-person sessions in Cape Town, online coaching worldwide, or a hybrid of both.

In-person (Cape Town)Fully onlineHybrid on your terms

Add-On Service

Fitness and Lifestyle
Facilitation

Not sure where to start? Lush will look at what you are currently doing across training, nutrition, and mindset, find the gaps, and build a targeted plan to close them. Think of it as a personal audit that turns into a roadmap. This is not a replacement for coaching. It is the starting point that makes every coaching decision smarter.

01
Review What You Are Currently Doing
Training frequency, nutrition habits, sleep, mindset. Lush looks at the full picture, not just one area.
02
Identify the Gaps
Where are you leaving results on the table? What is working and what is quietly sabotaging your progress?
03
Build the Plan and Coach You Through It
A targeted, prioritised action plan, then full coaching support to execute it. No guesswork, no generic advice.
Apply for Coaching

Limited spots available  ·  Fully personalised  ·  No lock-in contracts

Real Results

People Who
Did the Work.

"What started as a fitness journey evolved over the years into a holistic wellness journey. Coach Lush is experienced, professional and above all invested in one's journey. Been working with coach since 2018 and I have not looked back."

BC
Brent Campher Google Review

"Lush is a great listener but terrible at negotiating on lower reps and less weight. If there is someone who is going to drive a team or an individual to work hard and be better every time, it's Lush. Lush shows up for you even when you're struggling to show up for yourself. Thank you for YOU!"

TO
Tara Osborne Google Review

"I have been training with Lush for the past couple of years. He has a holistic approach to training and programs for each individual client accordingly. His approach is always fun, even though one may feel like they are dying during his sessions. He meets one's needs head on, but always with the most considerate manner. I can highly recommend coach Lush!"

CJ
Chris Jackson Google Review

"Attention to detail does not apply here as the detail IS the attention to individual needs. After breaking both my wrists and getting a steel plate installed, his physical training and anatomy knowledge helped me recover to stronger than I was before. Trust me, you won't need anyone else. Thanks coach Lush!"

JK
Jeremy Killian Google Review

"I have been training with Lush since January 2024 and I am very pleased with my results. I have had many personal trainers in the past, but none were like Lush. He is a phenomenal trainer with specialised knowledge in his field. His workouts are fun but challenging and refreshingly innovative. I look forward to our sessions, and even more so, my results."

PM
Priyanka Moodley Google Review

"An A-rated coach. Appreciate how workouts are customised understanding the ebb and flow of life, mental and physical state. Coaching that goes beyond the physical to include nutrition, sleep patterns, mobility and recovery. An all-rounder in fitness, wellness and nutrition. I will continue to recommend him highly. GOOD YEARS!"

SI
Shanaaz Isaacs Google Review
View More Reviews

Live Group Training

Train Together.
Grow Faster.

Group sessions are not just cheaper than 1:1. They are a different kind of energy. Accountability, community, and the push that comes from training alongside people who are all working toward something. Lush runs multiple sessions across the week at two locations in Cape Town.

Pinelands

Pinelands Club
Mondays
Pinelands Club, Cape Town

MyGym

Morning Sessions
Tuesdays, Thursdays and Fridays
Morning sessions
MyGym, Cape Town

MyGym

Afternoon Sessions
Tuesdays, Thursdays and Fridays
Afternoon sessions
MyGym, Cape Town
Build Your Own Group
Got a crew? You can arrange your own group and have Lush coach you together, on your schedule, at a location that works for you. The Pinelands Club group started exactly this way.

Enquire via the application form below

Reserve Your Spot

Drop-ins welcome where space allows  ·  Enquire to confirm availability

Common Questions

Got Questions.
Here's the
Truth.

No gatekeeping. No upselling. Just straight answers about how this works and whether it's right for you.

Do I need gym access to work with you?
Not necessarily. While a gym gives us more tools to work with, I build programmes around what you have access to, whether that's a full commercial gym, a home setup, or something in between. We make it work.
How is this different from an app or generic plan?
Everything is built specifically for you: your body, your lifestyle, your schedule. You also get direct access to me, weekly check-ins, and real-time adjustments based on how you're actually responding. No algorithm can replicate that.
How long before I see results?
Most clients notice meaningful changes within 4–6 weeks. But results depend on consistency, not just programming. We set realistic expectations from day one and track progress together, adjusting as needed.
Is coaching done online or in person?
Both, and hybrid too. Lush coaches clients in person in Cape Town, fully online for clients anywhere in the world, and hybrid for those who want a mix. Group sessions run at Pinelands Club on Mondays and at MyGym on Tuesday, Thursday and Friday mornings and afternoons. Whatever format works for your life, there is an option that fits.
Do I have to commit to all three areas?
Not at all. Lush works across Personal Training, Nutrition, and Mindset, but you choose what you need. Some clients come for PT only. Others want nutrition and mindset without the training programme. If you want all three, great. If you need one, that is where we start. The goal is improvement, not a package sell.
Is there a contract or lock-in period?
No lock-in contracts. I believe in earning your commitment through results, not holding you to paperwork. Most clients stay because they see progress, not because they have to.
How do I get started?
Fill in the application form below. It takes less than 3 minutes. Lush reviews every submission personally and will be in touch within 24 hours to discuss next steps. No pressure, no obligation, just a real conversation.

Let's Talk

Ready to Start
Showing Up?

Ready to make a move? Start by filling in the application form. It takes less than 3 minutes and gives me everything I need to understand your goals before we speak.

lush@coachedbylush.com
@coach_lushwill
Replies within 24 hours

Your first step

Fill In the Application Form

The form takes less than 3 minutes. Tell me where you are, where you want to be, and what has been getting in the way.

Once I have reviewed your answers, I will be in touch personally within 24 hours to discuss next steps. No pressure, no obligation.

Start My Application →

Takes less than 3 minutes  ·  Reviewed personally by Lush